10 top innovations in medicine

Doctors at The Cleveland Clinic have continued a tradition launched three years ago by announcing their pick of the 10 top innovations in medicine.

For the complete story, read the full account from the Plain Dealer. Here’s a summary of the doctors’ choices for the best of the latest innovations in the treatment of patients:

  1. Circulating tumor cell technology
  2. Warm organ perfusion device
  3. Diaphragm pacing system
  4. Multi-spectral imaging systems
  5. Percutaneous mitral valve regurgitation repair
  6. New strategies for creating vaccines for avian flu
  7. LESS (laparoendoscopic single-site surgery) and NOTES (Natural orifice transluminal endoscopic surgery)
  8. Integration of diffusion tensor imaging
  9. Doppler-guided uterine artery occlusion
  10. National health information exchange

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Now what? You’ve got the basics. It’s time to grow.

Build credibility for your medical practice
Build credibility for your medical practice

To put your medical group or solo practice into a solid, revenue-producing mode, you need to center in on building a higher degree of credibility than the competition. Credibility leads to trust, loyalty, repeat business and word-of-mouth referrals.

You contribute to your credibility every time a patient walks in the door, sees an attractive waiting area, is greeted in a timely and courteous way, sees the doctor within a reasonable time, is treated with respect during the doctor visit, and leaves feeling good about what the doctor has said and actions they’ve been asked to take.

Pharmacists, dentists, and chiropractors work hard at achieving a higher degree of loyalty and often choose among scores of programs “guaranteed” to help them build a loyal clientele. Medical doctors rarely need to attract new patients because their practices fill up so soon after opening an office. They need something more than an influx of new patients. In a word, physicians need to build credibility with–

  • Colleagues who will refer patients
  • Patients and family members
  • The public 

More on these important topics later…

For more information, go to Griffith Publishing or, for information for doctors who are also writers, go to our physician publishing site.