Step 1 to building your client base

The first step to achieve a broader client base is to look within to see how your practice can do a better job meeting the needs and expectations of your current patients.

Put yourself in the shoes of a patient at your practice. What does that person see first when entering the waiting room? What is the first exchange of words? How does the receptionist or nurse explain the possibility of a delay in seeing the doctor?

For an excellent checklist of items to include in a thorough pracice assessment, go to the website of a professional medical practice consulting service, Healthcare Facilitators. These pages break down the areas of your practice and show you what to look for in your own practice. By studying these points you can perform a self-evaluation that will help you make changes or decide if consulting services would be a good investment for your clinical practice. Here is a sampling from the list:

  • Lobby image
  • How the receptionist greets the patient
  • How the physician enters and exits each encounter

and more…

Whatever your position with the practice, you will pick up comments from patients about their care. You may hear a disgruntled patient complaining about how long he had to wait, or a desk person commenting to another worker that Dr. So-and-so is late getting to the clinic on Monday morning, again. Pay attention to these comments, but don’t reorganize your practice because of one remark. Ask questions, listen, and make or suggest changes accordingly.

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Published in: on September 30, 2008 at 12:30 pm  Leave a Comment  
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Your patients are your clients

Griffith Publishing has been working for years with physician practices and individual physicians to build their practices and strengthen loyalty with patients and staff.

One way we do this is by working with physicians who love to write. Whether it’s a tale concocted out of sheer imagination or a recipe for making it through cancer therapy, people love to read what their doctors have written. For dozens of ideas and suggestions, visit our “just for doctors” website, or call us at 208 454-9553 or 800 359-9503.

Another way we do this is by turning the physician into a newsletter publisher. Studies show that people read and trust information from their doctor. When this information is presented in an interesting, understandable, and graphically pleasing way–they want to know more, and they pass the word around.

A third channel of service we offer is helping physicians set up productive and easily managed web sites. We determine content by discussing your practice and your marketing needs with you and then become your liaison between the clinics or health care group and the graphic designer we recommend for your project.

If you’re looking for quick-fix, high-priced, or globally comprehensive projects, you’ll need to keep looking. For work at your budget level and your time line to bring you what you need most to establish strong and lasting relationships with your patients, we’d like to show you what we can do.

And don’t stop with communicating with your patients. You need a visible presence with your colleagues, your staff, leaders in your community, for a wide circle of influence.

You can help your patients and others better understand the world of medical practice and how they can work with you for the best results.

We plan to stuff this blog with tons of ideas and suggestions as well as links to other sites where you can go to learn more about successfully marketing your clinical practice.

Be sure to visit http://www.hodi.com for general information about Griffith Publishing, and then visit our blogs that deal with medical issues:

  1. Tobacco/Comments on the play of power to get our children hooked on cigarettes
  2. Pills n Potions/ News and comments by a lay person on pharmaceutical news
  3. Healthworks Tips and suggestions for occupational medicine physicians and managers

Call any time with your comments or questions: 208 454-9553. We’ve been working with physicians in publishing since 1988.

Published in: on September 29, 2008 at 3:04 am  Comments (1)